Friday, February 20, 2009

Financial Management Equals Recession Proof


Careers in the financial services industry seem to be especially vulnerable to economic trouble. Highflying stockbrokers and analysts suddenly found themselves out of jobs in 1997 and history seems to be repeating itself.

Out of nowhere, their $100,000 sign-on bonuses gave way to depressing talks about who was getting fired and who was down on debt. Those working in the sector are in the same ship specifically in the United States.

Some workers in the financial sector are finding a way to avoid this vulnerability. A lot are going into independent financial planning services, setting up their own companies, and using their skills to create a high demand career for themselves.

It’s “high demand” because when the economy is broke, more people need guidance with their financial management. Issues that before were put aside when the market was skyrocketing get to be more pressing when stocks drop.

Financial planners are not merely concerned with selling a financial service. It is their duty to make sure their client is in the pink of financial health. Learning how to provide financial planning services then improves one’s relationship to his clients.

It’s sort of a recession-free career in a perspective. Although there’s still a lot to be done about how to educate people that its necessary to spend for financial advice.

You go to a surgeon to fix your bones. You pay a mechanic to check your car. But you don’t want to pay a fee to get financial plan?

Friday, February 13, 2009

Marketing Tricks to Make You Spend

The basic goal of any business is to make money/ earn some cash / make a profit. You are a part of how they make that happen.

marketing tricks

Marketing and Advertising are all tools and strategies to achieve that main goal... at your expense. Companies and marketing campaigns do whatever they can to drain your bank account and much worse put you in debt!

Marketing and Advertising campaigns make us turn our wants into needs, they entice us to spend more than we can afford and they make us buy even things that we do not fully understand. Let me give you an example :

The iPod.
-Do you really need an iPod?
-Do you really listen to music 12 hours a day?
-Do you really need that much music in one gadget?
-Do you really need it to be part of the Human Race?

Chances are you have lived most of your life without it, it really does not make your life better,
you barely know a hundred song titles, and you were already human when you were born. So why crave to spend your hard earned money for an iPod?

Well, you thought and may still think you want to buy a lot of stuff because you cannot live without them while you do not really need them that much because companies and advertising constantly tells you that you need them.

Here are some of their strategies:

Spend Now or Regret Later
-Companies entice you to purchase a product by telling you that "This is a good deal, this product is limited, and if you do not buy this within the next 3 minutes you have already missed half of your life!"

Almost every week there is a Sale on a mall nearby but every time a regular person sees the word SALE the "Wild Buying Frenzy" starts and before they know it they have already purchased 3 shoes that they will never use, 2 Hawaiian shirts even though winter is fast appraoching and an obsolete gadget that would be useless in a week or so.

While they make you think to Spend Now OR Regret it Later what really happens is You Spend Now AND Regret Later.

More is Better
-"If you buy this Limited Edition Cup in the next 5 minutes you can avail of the 10% discount. Wow! What a Deal! BUT WAIT!!!! If you buy it in the next 3 minutes you can have this handy dandy toilet cleaner for FREE!" hahahaha you may be laughing but a lot of people buy stuff for the freebie that they might not need.

Overall it is you that is in control of your money and it is you who makes the decision on what to spend it on so choose wisely and buy what you need and not what you think you need.